We spend one day
with you in person.
The system runs
every day after that.
A positioning practice for CEOs who are done paying for decks that nobody ends up using. One day in the room with the founder. Two live dashboards running the Monday after. Eight small teams of specialists keeping the work moving every day after that.
Sold together, not apart.
If your own team can't say what you stand for, the market won't say it either.
You run fifteen locations, or fifty, or five hundred. Maybe you just closed an acquisition. Maybe you pivoted the business. Maybe you let go of a CMO. Right now, sales is making up the positioning on the fly in the field. Marketing is running on three headlines that don't quite match. The website is a quarter behind the strategy. The board keeps asking what the company actually stands for, and you keep giving a slightly different answer.
You have probably paid for someone to fix this already. McKinsey, BCG, Interbrand, or a boutique with a clever name. The bill came in at $250K, or $600K, or over a million. What you got back was a long deck. Nobody has opened it since the day of the readout.
The work itself was not bad. The problem is that nothing walked out of the room with you.
· 14 MONTHS SITTING UNOPENED
· NOTHING ACTUALLY IN PRODUCTION
Why most positioning work ends up in a drawer.
Most positioning work ends up as a PDF that nobody reads. It usually fails for one of two reasons. The first is that nobody inside the company is clear on what the company actually stands for. The second is that there is no system to keep the story consistent once the consultants pack up and leave.
We fix both sides of that. One day in the room locks the story with the team that has to live with it. The infrastructure we leave behind is what keeps the story from drifting week after week.
How the whole thing works.
There is one workshop, two live dashboards, and one set of agent teams. The pieces are sold together, never apart.
Everything else you hear about is just part of those three. The book, the audio chapters, and the quarterly audit all live inside the same engagement.
One day with the founder in the room.
Chad spends a full eight hours with your leadership team. By the end of that day, the story is locked and the team has agreed on it.
Two live dashboards your team actually uses.
A strategy dashboard keeps the positioning in front of everyone. A marketing dashboard is where the day-to-day work actually runs. Both get refreshed every two weeks.
Eight small teams of specialists running the work.
They cover SEO, social, sales enablement, creative, research, content, brand, and competitive intelligence. The whole setup is running the Monday after the workshop.
Where we are different from the rest of the field.
There are really two pieces of work here. The first is a founder sitting in the room with your team for a full day. The second is a running system that keeps doing the work every day after that. Almost everyone you might hire today is good at one side or the other. Very few people do both.
We sell both together, as one engagement. That is why we are different.
One full day. The founder in the room.
No handoff to anyone else.
The day runs for about eight hours with your leadership team in one room. The dashboard is already loaded before anyone sits down. Your research, your competitors, and your market are all there on the screen and already scored. That way your team argues with the evidence in front of them, not with me.
There are two hard stops along the way. The first one locks in the customer you are actually built for. The second one locks in the one claim only you can credibly make. Every decision that day moves around those two stops, and every change gets logged to the dashboard with the evidence behind it.
By the end of the day the story is locked, the signed book is sitting on the decision-maker's desk, and the new version of your narrative gets read aloud once around the table. There is no follow-on phase and no pitch for the next workshop. The workshop day is really the whole product. Everything after is just the system running what we agreed on that day.
How we get down to the one thing your whole team can repeat.
The goal of the workshop is to find the one claim only your company can credibly make. Here is how we get there.
Most companies are saying eighty to a hundred different things about themselves right now. Our job in the workshop is to walk through all of them and find the three that really hold up. After the day, the sales team knows what to say, the board knows what you stand for, and the marketing team has something real to build everything else from.
What you actually get to look at.
These are four live dashboards, running for real companies right now. They are not case study screenshots. They are the actual tools the teams sitting inside those companies use every week.
Industrial SaaS.
BRAND-LEVEL
The dashboard has been live since January 2026. Six agent teams are running every week, with SEO and social set as the priorities.
Multi-location after a pivot.
57 → 80 LOCATIONS
The dashboard locked in March 2026. Seven agent teams are running across the locations, with sales enablement set as the priority.
Franchise, built to scale.
260 LOCATIONS
The workshop is on the calendar for May 1, and the dashboard follows right after. From there the agent teams roll out to all 260 locations in phases.
The agent architecture itself.
40 SPECIALISTS · 8 TEAMS
This is the reference build that shows how the agent teams are wired together. It is the same blueprint every customer dashboard runs on.
Four kinds of operators we tend to work with.
If you see yourself in one of these four descriptions, the rest of this deck is probably worth reading, and we should probably talk.
The CEO running a mature business across many locations.
You run a business with anywhere from fifteen to five hundred locations. Maybe you just pivoted, maybe you just closed an acquisition, or maybe things have just drifted over time. The story across all those locations is not consistent right now, and the board has started asking what you actually stand for. ETS and SGA are the clearest examples of this in our book.
The CEO who already paid for a deck that nobody opens.
You run a business somewhere between $20 million and $200 million in revenue. You paid seven figures to a name-brand firm and walked out with a long deck that your team never uses. Now you need real proof that this engagement will end differently.
The founder who has to win on clarity, not spending.
You are a founder-CEO running a business between $2 million and $20 million in revenue. Your competitors are sitting on budgets fifty times the size of yours. The only way through is to be clearer about what you stand for than they are willing to be about themselves.
The agency owner losing hours to AI.
You lead a brand shop with somewhere between twenty and a hundred people on the team. The billable hours you used to count on are getting eaten by AI tools. You want a partner that can sharpen your pitch to clients and help you hold on to the retainer.
The three customers we are working with right now.
There are three customers in the book right now, and each one runs a very different kind of business. Every dashboard is live, and any of them can be inspected on request.
| Client | Business | What Deployed | Started | Status |
|---|---|---|---|---|
| Slingshot | Industrial SaaS, at the brand level. | The workshop and both dashboards are live. | AUG 2025 | The agent teams are ready to deploy. |
| ETS Performance | Multi-location, rolling from 57 to 80 locations. | The workshop and both dashboards are live. | JAN 2026 | The agent teams are deploying right now. |
| SGA | Franchise, with 260 locations behind it. | The workshop is scheduled for May 1. | APR 2026 | The rollout happens in phases after that. |
What you get from us, next to what a consultancy
would give you for the same scope.
Slingshot walked out of this engagement with 150 deployed artifacts. The same scope from a traditional consultancy would be a twelve-week project, north of $450,000, and it would land on your desk as a slide deck.
| Traditional Consultancy | What we do | |
|---|---|---|
| Timeline | Ten to twelve weeks of consulting work. | One day in the room, then about 35 days of agent work. |
| People in the room | The partner pitches the work, and associates run it after. | Chad runs the day himself. There is no rotation. |
| What you get | One deck, one readout, and about forty supporting slides. | Over 150 artifacts that are already deployed. |
| Still running a year later | A folder sitting on a shared drive. | A live dashboard and working agent teams. |
| Billing model | Billed by the hour. | A flat fee of $25K or $35K, plus a simple monthly rate. |
| What you pay in year one | Somewhere between $400K and more than $1M. | Starts around $95K for a small shop. Scales with how many locations you run. |
| What happens after | The work drifts, because nobody is maintaining it. | We check it weekly and audit the whole thing every quarter. |
Here are the eight things you walk out with. None of them is a PDF.
Every one of these has a specific job to do for you, and every one keeps working without me having to be in the room. None of them is a document you file away in a drawer and forget about later.