One day
in person.
Infrastructure
after.
A positioning practice for operators who are done buying decks. One day with the founder. A live dashboard. Eight agent teams. Running the Monday after.
One engagement.
If your team can't quote your positioning, neither can the market.
You have fifteen locations, or fifty, or five hundred. You acquired a company. You pivoted. You fired a CMO. Sales is making up positioning in the field. Marketing has three headlines. The website is a quarter behind the strategy. The board keeps asking what you stand for.
You've already paid someone to fix this. McKinsey. BCG. Interbrand. A boutique with a clever name. $250K, $600K, a million. You got a 180-slide deck. Nobody has opened it since the readout.
The work wasn't bad. Nothing walked out of the room with you.
· 14 MONTHS UNOPENED
· ZERO THINGS IN PRODUCTION
Why positioning work fails.
Most positioning work ends up as a PDF nobody reads. One of two reasons. Either no one inside the company is clear on what you stand for. Or there is no system to keep it consistent once the consultants leave.
We fix both. One day in the room locks the story. The infrastructure after keeps it from drifting.
How it works.
One workshop. One dashboard. One set of agent teams. Sold together, not apart.
Everything else — the book, the audio chapters, the quarterly audit, the monthly intelligence refresh — lives inside one of those three.
One day. Founder in the room.
Eight hours. Your leadership team. The story gets locked by the end of the day.
12 sections. Live.
Your evidence, your positioning, your team's single source of truth. Refreshed every two weeks.
8 teams. 40 specialists.
SEO, social, sales, creative, research. Deployed on Cloudflare. Running the Monday after.
Where we're different.
Two kinds of work. One is a founder in the room for a day. The other is a running system after. Most of our competitors do one or the other. Nobody does both.
Dunford and Raskin run the workshop side. No infrastructure after. The SaaS platforms run the infrastructure side. No founder in the room. We sell them together.
A competitor can hire a strategist tonight. They can build a dashboard tonight. They can't hire both into the same engagement without rebuilding their business.
One day. Founder in the room.
No rotation.
Eight hours. Your leadership team in one room. The dashboard is already populated before anyone sits down — your research, your competitors, your market, all scored. Your team argues with the evidence on screen, not with me.
Two hard stops during the day. The first one locks which customers you're built for. The second locks the one claim only you can make. Everything moves around those two decisions. Every change logs to the dashboard with the evidence behind it.
By the end of the day the story is locked, the signed book is on the decision-maker's desk, and the evolved narrative gets read aloud once. No follow-on phase. No next-workshop pitch. The day is the product.
87 in. 3 out.
We stress-test every claim your company makes. Here's how 87 becomes 3.
We list every feature and claim your company makes. Phronex had 87. Slingshot had 91. Then we run every one through four filters, in order.
What you get.
Four live dashboards, running for real companies right now. Not case-study screenshots. The actual tools they use every week.
Healthcare.
HEALTHCARE
Live since Oct 2025. 8 agent teams running weekly.
Industrial SaaS.
INDUSTRIAL SAAS
Live since Jan 2026. 6 teams. SEO and social are the priority.
Multi-location, post-pivot.
57 → 80 LOCATIONS
Locked Mar 2026. 7 teams. Sales enablement is the priority.
The agent architecture itself.
40 SPECIALISTS · 8 TEAMS
The reference build for how the agent teams are wired.
Four kinds of operators.
If you're in one of these four rooms, we should talk.
CEO, $20M–$200M ARR.
You paid seven figures for a deck nobody opens. You need proof this one is different.
Founder-CEO, $2M–$20M ARR.
Your competitors have fifty times your budget. You have to out-clarify, not outspend.
Leads a 20–100 person brand shop.
Losing billable hours to AI. You want us as a partner that sharpens your pitch and holds the retainer.
CEO of a multi-location or post-acquisition business.
The old story is dead. The board gave you 90 days. ETS is the example.
The record.
A hundred companies. Five currently running. Every dashboard is inspectable on request.
| Client | Industry | What Deployed | Locked | Cadence | Status |
|---|---|---|---|---|---|
| Phronex | Healthcare | Dashboard + 8 agent teams + book | OCT 2025 | Weekly cycles, monthly audit | INTEGRITY INTACT |
| Slingshot | Industrial SaaS | Dashboard + 6 agent teams + book | JAN 2026 | Weekly SEO + social | INTEGRITY INTACT |
| ETS | Multi-location, 57→80 | Dashboard + 7 agent teams | MAR 2026 | Phase 3 automation active | INTEGRITY INTACT |
| SGA | Franchise, 260 loc | Full intensive; automation May 1 | APR 2026 | Phase 3 activating | INTEGRITY INTACT |
| PURIS | Plant-based protein | Dashboard + agents + book | Q4 2025 | Positioning repeating in investor calls | INTEGRITY INTACT |
What you get vs.
what a consultancy gives you.
Slingshot got 150 deployed artifacts from us. The same scope from a consultancy would be a 12-week project, north of $450K, delivered as a deck.
| Traditional Consultancy | Outsider Advantage | |
|---|---|---|
| Timeline | 10–12 weeks | 1 day in-room + 35 days of agents |
| People in the room | Partner pitches, associates run the work | Chad. No rotation. |
| What you get | 1 deck, 1 readout, ~40 supporting slides | 150+ deployed artifacts |
| Still running 12 months later | A folder on a shared drive | A live dashboard and agent teams |
| Billing | Hourly | $25K or $35K flat. $1.5K/mo subscription. |
| Total cost, first year | $400K–$1M+ | $43K–$53K |
| What happens after | Drift. No one maintaining it. | Checked weekly. Audited quarterly. |
Nine things. Zero PDFs.
Each one has a job. Each one runs without me. None of them is a deck.